Cohort // 03Customer.io
Customer.io
System Architect
Stop guessing. Learn the exact protocols we use to manage 50M+ messages / month for the world's fastest growing brands.
Event Schema Design
- Naming conventions
- Property flattening
- JSON validation
Liquid Logic Mastery
- Conditional content
- For loops & arrays
- Advanced personalization
Deliverability
- DMARC/SPF/DKIM setup
- IP warming schedules
- Feedback loop monitoring
Campaign Architecture
- Trigger filters
- Wait steps & time windows
- Conversion tracking